Work Experience
Digital Marketing Executive | Netstager | 2024
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Collaborate with other departments to ensure digital marketing initiatives are aligned with overall business objectives.
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Create and manage content for social media channels, including writing copy, designing visuals, and scheduling posts.
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Develop and execute digital marketing campaigns to drive website traffic, increase brand awareness, and generate leads.
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Contributed to SEO strategy through guest blogging, optimizing content with target keywords, and implementing backlinking.
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Grew audience reach and engagement with successful social media strategies for clients.
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Tracked social media performance of clients and measured ROI with reports.
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Created compelling content that aligned with brand & target audience.
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Monitoring and responding to the customer inquiries and comments on social media.
Digital Marketing Intern | Vyiber Digital Academy | 2022-2023
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Created engaging posters and reels to boost brand visibility and engagement.
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Implemented SEO strategies and built high-quality backlinks to improve website visibility and organic traffic.
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Developed a comprehensive brand book to ensure consistent brand messaging and visual identity.
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Managed and optimized Facebook ad campaigns to drive increased ROI and customer acquisition
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Executed email marketing for a B2B enterprise messaging company in India and UAE.
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Implemented SMS marketing for Trinity Eye Hospitals in Coimbatore using Moplet.
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Developed chatbots for Jos Alukkas Properties and Swa Diamonds using Moplet to increase engagement.
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Proficient in website development using Wix and WordPress to create engaging online platforms.


Education
University of Calicut | BBA Finance | 2019 - 2022
I am proud to have a Bachelor's Degree in Business Administration from Calicut University. This degree has provided me with a comprehensive education in business principles, management techniques, and financial analysis. During my studies, I gained knowledge in various aspects of business, such as marketing, economics, and human resources. The program also emphasized the importance of ethical decision-making, which will be a valuable asset in any career in the business world.
Skills
& Expertise
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Digital Marketing Strategy Development and Execution
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Influencer Partnership and Collaboration
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Email Marketing
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Cross-Functional Team Collaboration
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Business Objective Alignment
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Knowledge of Digital Marketing Trends and Best Practices